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10 Essential Features needed in a New Website

Digital Market America New Website Solutions

digital market america website services in Chicago

In today's digital age, having a website is essential for any business or organization. It serves as a virtual storefront, providing potential customers with information about your products or services and allowing them to make purchases or inquiries.

But simply having a website is not enough. In order to stand out in a crowded online marketplace, your website needs to have certain features that will attract and retain visitors. In this article, we'll discuss 10 essential features that your new website should have to ensure its success.

1. Responsive Web Design

With the majority of web traffic coming from mobile devices, it's crucial that your website is optimized for all screen sizes. This means having a responsive design that adjusts to fit the screen of any device, whether it's a desktop, tablet, or smartphone. A responsive design not only improves the user experience, but it also helps with search engine optimization (SEO) and can lead to higher conversion rates.

2. Clear Website Navigation

A well-designed website should have clear and intuitive navigation that allows visitors to easily find the information they are looking for. This includes a menu bar with clearly labeled categories and subcategories, as well as a search bar for more specific inquiries. A cluttered or confusing navigation can lead to frustration and a high bounce rate, so it's important to prioritize user-friendly navigation in your website design.

3. High-Quality Visuals

In today's visually-driven society, having high-quality visuals on your website is crucial. This includes images, videos, and graphics that are not only aesthetically pleasing but also relevant to your brand and message. High-quality visuals can help to capture the attention of visitors and keep them engaged with your content.

4. Contact Information

One of the main purposes of a website is to provide potential customers with a way to contact your business. Make sure your website includes clear and easily accessible contact information, such as a phone number, email address, and physical address. This will not only make it easier for customers to reach you, but it also adds credibility to your business.

5. Social Media Integration

Social media is a powerful tool for businesses to connect with their audience and promote their brand. Make sure your website includes links to your social media profiles and allows visitors to easily share your content on their own social media platforms. This will help to increase your online presence and drive more traffic to your website.

6. Website Analytics

In order to track the success of your website and make informed decisions for future improvements, it's important to have website analytics in place. This includes tools such as Google Analytics, which can provide valuable insights into your website's traffic, user behavior, and conversion rates. With this data, you can make data-driven decisions to optimize your website for better results.

7. Clear Call-to-Action

A call-to-action (CTA) is a prompt for visitors to take a specific action, such as making a purchase, signing up for a newsletter, or contacting your business. Your website should have clear and strategically placed CTAs to guide visitors towards the desired action. This can help to increase conversions and drive more business for your company.

8. Search Engine Optimization (SEO)

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because the higher your website ranks, the more likely it is to be seen by potential customers. Some key elements of SEO include keyword research, meta tags, and backlinks. Make sure your website is optimized for SEO to increase its visibility and attract more organic traffic.

9. Testimonials and Reviews

Customer testimonials and reviews are powerful tools for building trust and credibility with potential customers. Make sure your website includes a section for customer reviews or testimonials, as well as links to external review sites such as Yelp or Google Reviews. This will help to showcase the positive experiences of your past customers and encourage new customers to choose your business.

10. Easy Content Management

Finally, it's important to have a content management system (CMS) in place that allows you to easily update and manage your website's content. This could be a platform like WordPress or Squarespace, which offer user-friendly interfaces for creating and editing website content. With an easy-to-use CMS, you can keep your website up-to-date with fresh content and make changes as needed without the help of a web developer.


In today's digital landscape, having a well-designed and functional website is crucial for the success of any business or organization. By incorporating these 10 essential features into your new website, you can attract and retain visitors, increase conversions, and drive more business for your company. When it comes to choosing a company to help, Digital Market America is a great option that provides comprehensive services for website design, development, and optimization.

If you need any further assistance or have any questions, feel free to ask!


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